Sporting goods, e-commerce · WordPress + WooCommerce
el Padel: an e-commerce store for padel tennis gear
1,000+
products in a filterable catalog
Tech · Tech
WordPress development
WordPress gives you a familiar admin, thousands of integrations and WooCommerce for stores. We build on it without purchased themes or page builders — with a lean custom theme, minimal plugins and the kind of speed most WordPress sites don't have.
- Pricing
- from $310
- Timeline
- from 1 week
01 / Who it is for
Problems we solve
01
Your team already uses WordPress
Content editors know the admin and don't want to relearn anything.
02
Online stores
WooCommerce with payments, shipping and inventory integrations.
03
Content-heavy sites
Blogs, catalogs and resource libraries edited by several people.
01.1 / In detail
WordPress without the bloat
A typical WordPress site runs a do-everything purchased theme, a page builder and 30–40 plugins. The result: slow pages, conflicts after updates and security holes. We write a theme for your specific design and editor blocks for your content. Anything you don’t need simply isn’t there.
When WordPress is the right call
When you run a store with payments and shipping, your team already knows the admin, or you need an integration that exists as a proven plugin. Otherwise we’ll honestly suggest Astro — and explain the difference in cost of ownership.
Maintenance
WordPress needs regular updates. We can take the site on a maintenance plan — updates, backups and monitoring.
02 / What's included
What's included
- A custom theme for your design, no page builders
- Gutenberg blocks or ACF for easy editing
- WooCommerce — catalog, payments, shipping, inventory
- Only proven, necessary plugins
- Speed optimization — caching, images, CDN
- Security — updates, backups, locked-down admin
- SEO — metadata, schema markup, sitemap
- Training for your team
03 / Process and timeline
Process and timeline
- 01
Structure and design
Keyword research, wireframes and Figma design.
1–4 days - 02
Theme and blocks
Theme development and custom editor blocks.
2–3 days - 03
Functionality
Catalog, forms, integrations and content migration.
2–5 days - 04
Launch and training
Hosting, domain, backups and a guide for your team.
1 day
04 / Pricing
How much it costs
from$310
Timeline: from 1 week
What affects the price
- Number of page templates
- WooCommerce and integrations
- Content migration
- Multilingual setup
05 / Case studies
Related projects
Yoga and wellness, Moscow · WordPress + Elementor
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06 / FAQ
Questions and answers
Isn't WordPress slow?
Heavy themes and dozens of plugins make WordPress slow. With a custom theme and caching it loads fast and passes Core Web Vitals.
Why not Elementor?
Page builders add a lot of extra code and slow the site down. We've worked with Elementor extensively and know its limits — for new projects we build a custom theme with blocks.
Is WordPress secure?
Yes, when the core and plugins are kept up to date, the admin is locked down and backups run daily. That's part of our maintenance plans.
How much does a WordPress site cost?
From $310 for a service-business site on a custom theme. WooCommerce stores start at $730.
Can you move us from Wix or Webflow to WordPress?
Yes, keeping the design and setting up 301 redirects. If you don't specifically need WordPress, we may suggest Astro — it's faster.
Start a project
Let's talk about your wordpress development project
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