You need a CRM when leads start slipping through the cracks: someone forgot to call back, a prospect messaged on WhatsApp and got a reply a day later. Choose it by how your sales actually work, not by the length of the feature list. Here's a step-by-step guide — what to map first, how popular tools differ and how to connect your website.
Technical SEO is the foundation: if a site indexes poorly, loads slowly or spawns duplicates, your content and links only work at half strength. Below are 30 points we check on every audit. Most of them you can check yourself with Google Search Console, Bing Webmaster Tools and PageSpeed Insights.
A website builder like Webflow, Wix, Squarespace or Tilda is a great way to launch a landing page in a few days and test demand. A custom site wins when you have more than a dozen pages, need search traffic and want CRM and payment integrations. Here's an honest comparison on money, speed, SEO and who actually owns the site.
A custom landing page typically costs $240–$5,000, and a business website $490–$15,000, depending on who builds it. Quotes for the "same" site can differ by 10×, and the gap almost always comes down to scope, not greed. Here is what you are paying for, what it costs to run a site after launch and where you can safely cut.
When a website doesn't bring in leads, the cause almost always sits in one of two places: the right people aren't reaching the site, or they arrive and find no reason to get in touch. Here are the 12 reasons we see most often in audits, and how to check each one in a few minutes without a developer.
For a service-business site, blog or landing page in 2026, we usually choose Astro: it's faster, more secure and needs almost no maintenance. WordPress is still the right call for stores, complex catalogs and teams that already live in it. Here's a comparison on the points that matter to a business, not to developers.