Permanent makeup and training, Russia · 2026
Marafet: website for a permanent makeup studio and school
A multi-page website for a permanent makeup studio that also trains artists: every treatment and every course has its own page, and clients book online.
- Client
- Marafet
- Industry
- Permanent makeup and training, Russia
- Stack
- Astro · TypeScript · YCLIENTS
01 / Results
What changed
37
search-targeted pages instead of a one-page site
- Service pages
- 12
- Course pages
- 8
- Artists and articles
- 3 profiles, 6 articles
- Booking
- online via YCLIENTS
02 / Challenge · Solution
The brief
The studio in Vladimir runs two businesses: treatments for clients and training for new artists. It needed a site that brings both audiences in from Yandex for local searches such as “powder brows Vladimir” or “permanent makeup training”, and gets them to book right away.
What we built
- A dedicated page for each of 12 treatments: brows, lips, eyeliner, areola, fine-line tattoo, tattoo removal and correction, lash extensions, diode laser hair removal.
- 8 course pages for the school, with duration and format for each.
- Profiles for three artists and a portfolio gallery by treatment.
- An “Information for you” section with aftercare guides, contraindications and how to choose an artist: 6 articles for informational searches.
- Online booking with a chosen artist through the YCLIENTS widget, phone number in the header, links to reviews on Yandex Maps and VK.
- Local SEO: BeautySalon markup with address and opening hours, FAQPage, breadcrumbs.
Stack
Astro, TypeScript, YCLIENTS.
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